Salar Golestanian posted on January 25, 2017 10:13

This is the second blog on the subject with Part 1 here. In this article, I would like to expand on the topic and definitions a little further with a few examples. The term ‘microsite’ used to be associated with high-priced tiny websites with good animations, high-quality presentations but a rather low SEO value. To be more precise, a microsite is a branded optimized content site that lives outside of the organization homepage and/or main brand URL. Over the last few years, these solutions have grown to have high usability and have become a powerful tool for organizational marketing strategy. Their use is popular as a new type of ‘communication platform’ or ‘independent campaign’ that can be built as a stand-alone minimalist website and optionally work together with an associated iOS and Android App to increase its reach and stickiness into the growing mobile audience.
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