This is the second blog on the subject with Part 1 here. In this article, I would like to expand on the topic and definitions a little further with a few examples. The term ‘microsite’ used to be associated with high-priced tiny websites with good animations, high-quality presentations but a rather low SEO value. To be more precise, a microsite is a branded optimized content site that lives outside of the organization homepage and/or main brand URL. Over the last few years, these solutions have grown to have high usability and have become a powerful tool for organizational marketing strategy. Their use is popular as a new type of ‘communication platform’ or ‘independent campaign’ that can be built as a stand-alone minimalist website and optionally work together with an associated iOS and Android App to increase its reach and stickiness into the growing mobile audience.

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So you have your fantastic new product, service or application and now you need somewhere to show it off to the world, promote it and sell it. You will find your audience has less time to spend on desktops and may be using their smartphone and mobile devices and how do you best reach them.

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