What is Google Analytics
Google Analytics can tell you the most important details you would want to know about. These details may include how your visitors find you and how they interact with your DNN Portal. You can focus your marketing resources on campaigns and initiatives that deliver ROI and improve your site to increase the traffic to your site. Google Analytics offers capabilities you'd expect from high-end web analytics that cost a lot. It also provides timesaving integration with AdWords as well as traking all of your non-AdWords initiatives as well.
Setup and Installation
There are several factors to consider when setting up Google Analytics. There are third party modules out there however none of them prove any better than simply adding the code to your default.aspx to ensure that you get the most out of it. Our initial consultation involves reviewing your portal and requirements with you, discussing your current marketing strategy, objectives and desired metrics (goals, Key Performance Indicators, report needs and more), and once we fully understand the business; success factors and custom requirements.
Based on the reporting, segmentation and profiling requirements, you can configure and apply the Google Analytics tracking code throughout your portal to effectively track visitors across all areas of your website. Filters and profiles for segmentation of data can also be installed along with the appropriate access administration and individual user settings.
Google Analytics can also import your AdWords expenditure for specific keywords. You see the actual cost-versus-revenue data for a single keyword so you don't waste advertising dollars on phrases that don't meet your minimal ROI.
A website should have a purpose or ultimate goal, whether it be filling out a contact form or purchasing an item. These are called "conversions", and knowing how many of them happen is only the beginning of conversion metrics. SalarO technologies can help you identify and establish your site's conversion triggers. We identify specific goal paths that lead toward the highest conversion rates and help direct your site's traffic through these specific paths. We also use goal funnelling to determine where your visitors are dropping out of the path to conversion. Identifying those weak areas is another opportunity to increase conversions and another example of how SalarO technologies can procure a higher ROI for your business.
IP and Website Filtering
If you have large volumes of internal traffic or visits from external sites within your network, your analytics may be skewed. SalarO can setup Google Analytics filters based on traffic coming from any other website, any specified IP address or if you choose to exclude traffic from any particular directory on your site. These filters can be especially beneficial for companies that have multiple networks spanning across the globe because of the high volumes of visitor data that can be inaccurate.
Custom Report Creation
SalarO will work with you to set up custom reporting to extract the required information from Google Analytics and then automate delivery (with defined segmentation and data) to specified email addresses within the organization. We consult each step of the report with the recipients to ensure the information received is meeting expectations and provides the necessary insight for making business decisions.